Privacy Policy

Who is responsible for this website

Upgrader.ie is operated by Paul Hudson, trading as Magenta Online Marketing (opens in a new tab), a business name registered in Ireland under number 452949. Email: [email protected]. Paul Hudson, trading as Magenta Online Marketing, is the controller responsible for the personal data processing described on this page. Upgrader.ie is not itself a regulated financial services business.

Personal data we process, and why

The list below summarises the personal data Upgrader.ie processes today, based on how the site is actually built and run. We do not process any personal data beyond what is described in this page.

We rely on your consent as the lawful basis for one thing only: switching on optional analytics (Google Analytics 4), which only runs once you accept Analytics cookies in the cookie banner or Cookie Settings. We do not currently rely on consent for any other processing described on this page.

Emails and contact form enquiries

If you email [email protected], for example to ask a question, report a correction or raise a commercial or accessibility query, we process the content of your email and your email address in order to respond to you. Providing this information is entirely optional: you do not need to give us any personal data to browse Upgrader.ie, and if you choose not to email us, the only consequence is that we cannot respond to your specific query.

If you use the General enquiry form on our Contact page, we ask for your name, email address, enquiry type and message, and, if you choose to give it, your phone number. When you press Send Enquiry, these details and the address of the page you sent the form from are passed to Resend, our email delivery provider, which delivers them to [email protected] as an email. The email is sent from our own form address, and your email address is set only as the reply address so that we can answer you directly. We use these details only to respond to your enquiry. Before the form can be sent, Cloudflare Turnstile carries out an automatic security check, described below. The form contains a hidden field that people do not see; if it is filled in, which usually means an automated program sent the form, the enquiry is rejected.

Cloudflare, our hosting infrastructure

Upgrader.ie is hosted on Cloudflare, which delivers and secures the website. Cloudflare may process standard technical request data, which can include your IP address, browser and device information, the page or resource requested, the date and time of the request, and security and diagnostic information used to protect the site against abuse. Our lawful basis for using Cloudflare in this way is our legitimate interest in reliably delivering and securing Upgrader.ie. Cloudflare's own privacy information is available at Cloudflare Privacy Policy (opens in a new tab).

External resources loaded by this website

This website currently loads webfonts from Google Fonts (fonts.googleapis.com and fonts.gstatic.com) so that pages display consistently. When a page loads, your browser connects directly to Google's own infrastructure to request the font files, rather than to Upgrader.ie. Through that connection, Google may receive technical information such as your IP address, browser information and the specific font resource requested. This processing is carried out by Google and is subject to Google's own privacy information, available at Google Privacy Policy (opens in a new tab). If you accept Analytics cookies, this website also loads Google Analytics 4 (GA4), described in the Analytics and tracking section above and in our Cookie Policy, and only after your consent.

Our Contact page and the callback forms on our Electricity, Gas, Broadband and Waste pages also load Cloudflare Turnstile from challenges.cloudflare.com. Turnstile is a security check that confirms an enquiry is being sent by a person rather than an automated program, usually without you needing to do anything. To do this, your browser connects to Cloudflare, which may receive technical information such as your IP address, browser and device characteristics and signals about how the check was completed. Turnstile is used only to protect these forms; we do not use it for analytics or advertising, and it is not loaded anywhere else on Upgrader.ie. Apart from Google Fonts, Google Analytics 4 (after your consent) and Cloudflare Turnstile (on the pages with these forms), this website does not load external scripts.

International transfers

Cloudflare operates a global network, and technical request data described above may be processed outside the European Economic Area as a result, under Cloudflare's own privacy and data-processing terms, linked above. Because Google Fonts requests are made directly by your browser to Google's own infrastructure, this can also involve data being processed outside the European Economic Area, under Google's own privacy terms. The same applies to Google Analytics 4, which you consent to separately through the cookie banner or Cookie Settings, under Google's own privacy and data-processing terms. Cloudflare Turnstile, on the pages with our forms, runs on Cloudflare's global network and may likewise involve processing outside the European Economic Area, under Cloudflare's own terms. Contact form enquiries are delivered by Resend, a United States-based email delivery provider, so the details you enter in the form may be transferred to and processed in the United States, under Resend's own privacy and data-processing terms, available at Resend Privacy Policy (opens in a new tab).

Automated decision-making

Upgrader.ie does not carry out automated decision-making or profiling that produces legal or similarly significant effects on you. The calculators described below perform a calculation based only on what you enter, shown to you on the page; they do not make a decision about you, and your answers are not sent anywhere for automated processing.

Commercial partners and CompareInsuranceIreland.ie

Our Electricity, Gas, Broadband and Waste pages include a Request a callback form. If you use it, the details you submit are shared with Selectra, an external commercial partner, so it can contact you about your enquiry, as described above. Upgrader.ie may receive a referral payment if an enquiry results in an eligible completed service arrangement. See Our Partnerships for how this arrangement works.

Our Home Insurance page links to CompareInsuranceIreland.ie, a separate related website operated by Paul Hudson, trading as Magenta Online Marketing, the same operator as Upgrader.ie, which provides insurance information and access to its own home insurance comparison service. This is a plain outbound link: clicking it takes your browser directly to that website, and no enquiry, form data or personal information is sent from Upgrader.ie to CompareInsuranceIreland.ie behind the scenes. Once you follow that link and leave Upgrader.ie, whatever you do on that site, including any information you provide there, is covered by that website's own privacy policy, not this one, even though that website shares the same operator as Upgrader.ie. See our Our Partnerships page for more on these relationships.

Interactive tools and calculators

Upgrader.ie includes a number of interactive checks and calculators, such as the Electricity Plan Check, Home Insurance Check, Solar Payback calculator and similar tools on other pages. These run entirely in your own browser: the answers you enter are used to calculate a result on the page you are viewing and are not sent to Upgrader.ie or stored by us. They are not saved once you close or refresh the page.

Cookies, local storage and session storage

Upgrader.ie does not set cookies of its own. This website does use your browser's local storage for one purpose: remembering the choice you make in the cookie banner or Cookie Settings, so the banner does not reappear on every visit. No optional category is switched on by default. See our Cookie Policy for full detail, including how to change or withdraw your choice.

Analytics and tracking

Upgrader.ie uses Google Analytics 4 (GA4, measurement ID G-HJN6PTR1GX) to understand, in aggregate, how visitors use this website. GA4 only runs once you give consent through the cookie banner or Cookie Settings, and stops, with any of its cookies removed, if you reject or withdraw that consent, as described in our Cookie Policy. The Find Installers pages also send anonymous interaction events to GA4 under the same consent gate, such as which installer category and county a click relates to; these events describe the installer listing clicked, not you, and do not include the content of any form you fill in on this site. The callback forms send anonymous events under the same consent gate when a callback button is selected and when a form is started, sent or not sent; these do not include your name, contact details or anything else you type. We do not use GA4 to identify you personally.

Service providers and recipients

Personal data connected with this website may be processed by: Cloudflare, which delivers and secures Upgrader.ie's web pages and runs the Turnstile security check on our Contact page and callback forms; Resend, which delivers contact form enquiries to our inbox; Selectra, which receives the details you submit in a callback request so it can contact you; and Google, which receives technical data when your browser requests a webfont, and, if you accept Analytics cookies, receives analytics data through Google Analytics 4. If you follow a link to CompareInsuranceIreland.ie and choose to provide information on that site, that information is processed directly by the operator of that site; Upgrader.ie does not transmit it and does not receive it. Beyond this, we do not currently share personal data with other third parties, and we do not sell personal data.

How long we keep information

We keep email correspondence for as long as needed to deal with the matter you raised, and afterwards only for as long as there is a reasonable chance we may need to refer back to it, for example if you follow up on the same query or a related correction; we delete or archive correspondence once neither reason still applies. Contact form enquiries arrive in our inbox as emails and are kept on the same basis. Resend, our email delivery provider, keeps a record of the emails it delivers for a limited period under its own data retention terms.

Our lawful basis for processing

For each purpose described above, we rely on our legitimate interests: in operating Upgrader.ie and responding to correspondence sent to us (for emails and contact form enquiries), and in keeping the site secure, working and consistently presented (for hosting logs, webfont requests and form security checks). There are two exceptions: callback requests, which we pass to Selectra as a step taken at your request because you have asked to be contacted; and Google Analytics 4, where we rely on your consent, given or withdrawn through the cookie banner or Cookie Settings, as described above and in our Cookie Policy.

Your data protection rights

Under the General Data Protection Regulation (GDPR) and the Data Protection Act 2018, you have rights over your personal data, including the right to access the information we hold about you, to have inaccurate information corrected, to request erasure, to restrict or object to certain processing, and to data portability, where those rights apply. To exercise any of these rights, email [email protected].

The Irish Data Protection Commission

If you are unhappy with how we have handled a privacy request or your personal data, you also have the right to lodge a complaint with the Data Protection Commission (opens in a new tab), Ireland's supervisory authority for data protection.

How to make a privacy request

Email [email protected] with details of your request. This address is monitored directly by the operator of Upgrader.ie.